InSinkErator makes TV debut

InSinkErator makes TV debut

InSinkErator™ has become the first company to launch a UK wide TV advertising campaign for food waste disposers, taking the pioneering steps to enhance awareness and promote the benefits of the product category.

The new InSinkErator TV campaign will be aired throughout April on digital television channel More4 (which broadcasts programmes such as Grand Designs, Property Ladder and Location, Location, Location) providing InSinkErator exposure to over 4.5 million viewers with an interest and passion for home improvements.

InSinkErator’s Sales and Marketing Director Ashley Munden said: “As household waste collection separation schemes are rolled out across the country, there is huge growth potential for food waste disposers. Our new TV advertising campaign is an exciting development not just for the InSinkErator brand, but the food waste disposer product category as a whole.
“The TV campaign will enable us to broaden our marketing approach and communicate our message - ‘food waste disposal made easy’ to more customers than ever before, via a medium that best demonstrates the product benefits.”

Mr Munden concluded: “Our range of food waste disposers have been designed and developed with leading edge technology to ensure performance is unsurpassed in the market. Our Evolution 200 model has a unique three stage grind system that means it can power through even the toughest food waste - even bones, without knives or blades, and advanced quiet technology which means it is 60% quieter than a standard dispenser.

Look for InSinkErator on More4 until the end of the first week in May.

View the range of InSinkErator waste disposal units here.